What is Copywriting? Do I Need It?

Probably.

If you’re running a business, I’m sure you’ve heard the term “copywriting” being thrown around. But if you find yourself wondering what it actually means, or if you need a copywriter, let me break it down for you. 

Simply put, copywriting is the magic that happens when words get people to take action – such as buying a product, signing up for a newsletter, or clicking that 'contact us' button. It’s the art of putting words together in a way that creates an emotional response, while also being concise and easy to understand. 

The online world is saturated with content, a copywriter will help your brand rise above the noise and connect with your audience in a meaningful way. Good copy captivates, motivates, and leaves a lasting impression. 

How to Know if You Need a Copywriter

• Are you struggling to get your website to rank higher on Google?
  

• Do you find it hard to clearly communicate what you offer?
  

• Do you want to attract more leads or convert more sales but aren’t sure how?
  

• Is writing for your business taking up more time than you have?
  

• Would you rather focus on your core business instead of creating content?

How Copywriting Benefits Your Business

1. Saves You Time: Writing takes time, especially when you're trying to craft the perfect message. A copywriter can free you up to focus on other parts of your business, keeping you in your creative flow - where all the good stuff happens.
   

2. Brings Clarity to Your Message: Copywriters know how to take your big ideas and shape them into clear, concise messages that resonate with your audience.
   

3. Increases Conversions: Whether it's website traffic, email subscribers, or product sales, copywriting turns passive readers into engaged customers.
   

4. Enhances SEO: 93% of online traffic comes from Google search. Content that is rich in SEO (search engine optimization) will help your website rank higher on search engines, driving more organic traffic your way.
   

5. Builds Brand Voice: Copywriters are experts at capturing your brand’s voice and personality, making sure it’s consistent across all platforms. 
   

If you have any questions, or you’re interested in working together, send me an email at copyinflow@gmail.com and we’ll set up a free discovery call. 

If you’re still curious and want to dive deeper into the world of copywriting, check out https://www.designsforgrowth.ie/blog/need-to-hire-a-copywriter-heres-everything-you-need-to-know for more details. It’s a great resource that breaks down everything you need to know.