5 Reasons Why Your Copy Isn't Converting (And How To Fix It)

If your copy isn’t quite creating the magic you were hoping for, don’t panic.

We can fix it.

Nothing stings quite like pouring your heart into writing copy for your business only to hear crickets. 

You post, you email, you share, but your audience just isn’t biting. 

I’m willing to bet it’s not you. Most likely, it’s your copy. Here are 5 reasons why your copy might not be converting and how to turn it around:

1. You’re Talking About You, Not Them

I’m going to be blunt for a sec.. your audience doesn’t really care about you. They care about how you can solve their problem.

I know it’s tempting to write all about your business, your process, and how amazing your offer is. But if you want your copy to get results you need to flip the script. Start your sentences with “You” instead of “I.” Focus on their pain points and how your product or service is the solution they’ve been searching for.

2. You’re Trying to Speak to Everyone

When you try to speak to everyone your copy will lack specificity and end up connecting with no one. Your audience wants to feel like you’re talking directly to them.

Picture one person and write as if you’re speaking directly to them. Know your audience like you know your favorite Netflix show. Are they playful? Professional? Sprinkle in words and phrases they’d use in everyday life. When your message resonates deeply with that one person, it’ll naturally draw in others like them.

3. Your Call-to-Action (CTA) Is Weak

A great piece of copy is pointless if your reader doesn’t know what to do next. If you don’t tell them what to do, they’ll probably do nothing.

Use clear, action-driven CTAs like: “Download your free guide,” “Sign up now,” or “Get started today.” Make it easy and obvious. Trust me, people love being told what to do when it’s in their best interest.

4. It’s Overcomplicated

It’s no secret that people have short attention spans these days. If your copy is full of long sentences and big words, they’ll move on.

Use conversational language and keep it concise and clear. Though clever copy is fun to write, it isn’t always the most effective. Focus on what’s essential: the problem, the solution (aka your offer), and why they can’t live without it. Keep it snappy but substantial.

5. You’re Not Building Trust

If your audience doesn’t trust you, they’re not going to convert. Period. Trust comes from showing you understand their struggles, delivering value, and proving you can follow through.

Add testimonials, case studies, or stats to back up your claims. Share free content that provides real value upfront. It sounds a little cliche to say “just be yourself”, but it really is true. People can spot a phony from a mile away, authenticity is key.

The Bottom Line Is..

Your copy has the power to connect, inspire, and convert—but only if it’s done right. If you’re struggling to get the results you want, don’t stress. These tweaks can make a huge difference.

If writing high-converting copy feels like one more thing on your never-ending to-do list, book a free discovery call with me and let's chat about how I can help.

Your words matter. They deserve to work as hard as you do!